Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Advertising Metrics and Monetary Performance (Marketing Science Institute (MSI) Relevant Information Series) Description

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Examines the current focus on measuring marketing productivity, developing a “value chain” metrics, which describe the information of advertising activities and how the assets of the association to buyers on the marketplace products and financial performance, and discusses the methodological approaches and problems. Advertising Metrics and Financial Performance (Advertising Science Institute (MSI) Relevant Understanding Series)

\n\nMarketing Metrics and Monetary Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) Ebook

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