Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
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Marketing and advertising Metrics: The Definitive Guide to Measuring Advertising Performance (2nd Edition) Description

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The Definitive Guide to New State of the Art in Marketing and advertising Metrics Marketing Metrics, Second Edition is the definitive guide to the statistics of today’s most useful advertising. In this thoroughly updated and greatly expanded by the book, four leading researchers show exactly how marketing select the right size for every challenge. The authors show how to use dashboards to view marketplace dynamics from numerous perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value statistics for virtually all aspects of marketing: promotional technique, advertising and distribution, customer perception, marketplace share, competitors, power prices and margins, goods and portfolios, customer profitability, sales forces and channels, and far more. This release introduces significant new statistics from Net Promoter social media measurement and brand equity. Last but not least, it shows how to construct comprehensive models to support Marketing and advertising Metrics: The Definitive Guide to Measuring Advertising Performance (2nd Edition)

\n\nMarketing Metrics: The Definitive Guide to Measuring Marketing and advertising Performance (2nd Edition) Ebook

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