Marketing Mistakes and Successes

Marketing Mistakes and Successes
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Marketing and advertising Errors and Successes Description

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This bestselling book, now in its 11th edition, has a series of fascinating scenarios that allow you to find out from some of today’s most critical economic actors. In one engagement, conversational style, Robert Hartley gives a detailed analysis of the decisions and practices that have led to major marketing and advertising activities wars, returns, errors and successes. These accurate accounts are packed with practical ideas, suggestions and insider marketing and advertising assistance.As a supplement or a primary text, this book can be used in a selection of courses at both undergraduate and graduate introduction to marketing and advertising management marketing and advertising and strategic marketing and advertising. Marketing Errors and Successes

\n\nMarketing Errors and Successes Ebook

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