Marketing of High-Technology Products and Innovations (3rd Edition)

Marketing of High-Technology Products and Innovations (3rd Edition)
\n\n

Advertising and marketing of High-Technologies Items and Innovations (3rd Edition) Description

\n\n

The only text on the marketplace that provides readers with marketing info they require to successfully market high technology products. Introduction to the world of high technology marketing and advertising, strategic market planning, corporate, high technology, culture and climate considerations for high tech companies, marketplace orientation and cross-functional (Marketing / R & D ), partnerships / alliances and Customer Relationship Marketing, Marketing and advertising Research on high-technology markets: Understanding High-Tech buyers, technologies and item management, distribution channels and Supply Chain Management in High-Tech Markets considerations of marketplace prices of high technologies advertising and marketing communications tools to high tech markets, strategic considerations in advertising communications, strategic considerations for the Triple Bottom Line in the market for high technologies organizations: Advertising items of high technologies and practical innovations offer the most recent comprehensive research and leading academics to prepare Marketing of High-Technologies Products and Innovations (3rd Edition)

\n\nMarketing of High-Technology Products and Innovations (3rd Edition) Ebook

Leave a comment