Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
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Marketing and advertising Social Alter: Changing Behavior to Promote Health, Social Development, and the Environment Description

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This critical book gives a revolutionary strategy to solve a series of social troubles – drug abuse, smoking, unprotected sex, and overpopulation – by applying advertising strategies and concepts to alter behavior. For example, it appears that adolescents at risk are buyers who decide regardless of whether they want to “buy” secure sex. This effective strategy is based on Alan R. Andreasen has over twenty years expertise in consulting, teaching and analysis with social marketing programs about the world.Andreasen shows that efficient social change starts with a thorough understanding of the requirements, desires and beliefs that we customers – who has ultimate control over the results. The book gives a detailed explanation of how a program step by step that will move the customer from ignorance and indifference to action and finally maintenance of this action. Advertising Social Change provides a wealth of data for creating efficient social marketing strategy. Marketing and advertising Social Alter: Changing Behavior to Promote Well being, Social Development, and the Environment

\n\nMarketing Social Alter: Changing Behavior to Promote Wellness, Social Development, and the Environment Ebook

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