Marketing – The Retro Revolution

Marketing - The Retro Revolution

Marketing and advertising – The Retro Revolution Description


The rise of retro has led some to conclude that it represents the end of the marketing and advertising is a sign of inertia, ossification and decline of creativity. Advertising – The Retro Revolution explains why the opposite is the case, indicating that retro-orientation is a harbinger of alter and revolution in advertising thought. In his lively and attractive style, Stephen Brown shows that the impact of the retro revolution today are a lot deeper than the existing literature suggests. He believes that just as retro-marketing practitioners are looking to the past for inspiration, so that even students ought to be consultants and academics are trying to do the same factor. Marketing – The Retro Revolution

\n\nAdvertising – The Retro Revolution Ebook

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