Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
\n\n

Advertising to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions Description

\n\n

In 2010, 30 percent of the U.S. population over 50 years. Even today, the segment over 50 years worth U.S. $ 750 billion purchasing power and controls a majority of the country’s wealth. The generation of front-runner the first baby boomers, the founders of contemporary youth culture and yuppie materialism. This essential advertising guide focuses stimulating chapter will show you.
– Critical “behavior metavalues ​​bipolar buy on major
Boomers – Decide on the correct advertising medium to reach your advertising objectives
– LOHAS: a new way of life segment that has changed any City of Ottawa – How to plan and organize “events bandwagon Boomer” and
campaigns – an outstanding opportunity to reach baby boomers on the Net.
Advertising to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

\n\nAdvertising to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions Ebook

Leave a comment