Marketing to the New Majority: Strategies for a Diverse World

Marketing to the New Majority: Strategies for a Diverse World
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Marketing and advertising to the New Majority: Strategies for a Diverse World Description

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Right now, diversity is the norm not the exception. “Minorities” is already a majority in some of the largest cities in the United States, and demographers predict that the same will apply in the whole country by 2050. However organizations continue to meet the “general market” as a separate ethnic consumer groups, rather than recognizing that the new mainstream is itself multicultural. In addition, a lot of of those that are not however a multicultural public use specific strategies that rely heavily on stereotypes and do not resonate with minorities. Here, David Burgos and Ola Mobolade examine marketplace trends in the new Census data from 2010 and show how marketers develop integrated campaigns that effectively reach the multicultural consumer populations. Based on interviews with business leaders and huge database of Millward Brown analysis consumer complaints this book is a roadmap for the opportunities and challenges for the advertising of n Advertising to the New Majority: Techniques for a Diverse World

\n\nAdvertising to the New Majority: Methods for a Diverse World Ebook

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