Multichannel Marketing: Metrics and Methods for On and Offline Success

Multichannel Marketing: Metrics and Methods for On and Offline Success
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Multichannel Advertising: Metrics and Approaches for On and Offline Success Description

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Can no longer be isolated from online. Integrated, customer-focused, multi-channel advertising campaigns persuade customers to act, give greater yields, and ultimately boost the profitability of your organization. This guide ought to be a synthesis of finest practices and measures that on-line direct marketing and advertising and brand have utilized for years so you can develop, implement and measure productive cross-channel campaigns. The multichannel marketing professional Akin Arikan takes you from customer acquisition to customer relationship management with strategic suggestions, case studies and statistics proven effective. Multichannel Marketing: Metrics and Approaches for On and Offline Success

\n\nMultichannel Marketing and advertising: Metrics and Strategies for On and Offline Success Ebook

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