Onward: How Starbucks Fought for Its Life without Losing Its Soul

Onward: How Starbucks Fought for Its Life without Losing Its Soul
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Onward: How Starbucks Fought for Its Life without having Losing Its Soul Description

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In 2008, Howard Schultz, Starbucks chairman and CEO, the unprecedented choice to return as President, eight years soon after he resigned from the every day supervision of the company and became president. Fearing that Starbucks had lost its way, Schultz was determined to support him return to his core values ​​and not only to restore its monetary well being, but also his soul. The Onward, he tells the remarkable story of his return and the transformation of the enterprise under his direction, and shows how, during one of the most tumultuous periods of economic history, Starbucks is again achieved profitability and durability without sacrificing humanity. Provides readers a snapshot of a moment in history that left no free of charge enterprise, zoom on the book series, in detail fascinating to see how 1 firm fought and re-developed in the midst of it all. The story is driven by fastpaced to the day that the tension and conflicts arise in the mind makes it possible for readers to Schultz when it comes to dealing with Onward: How Starbucks Fought for Its Life without having Losing Its Soul

\n\nOnward: How Starbucks Fought for Its Life without Losing Its Soul Ebook

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