Optimal Database Marketing: Strategy, Development, and Data Mining

Optimal Database Marketing: Strategy, Development, and Data Mining
\n\n

Optimal Database Advertising: Strategy, Development, and Information Mining Description

\n\n

Go to the companion site! Www.DrakeDirect.com / OptimalDM /

“to be the reference guide for the applications of database marketing, strategy analysis and design the test. ” – Brian Kurtz, executive vice president, Boardroom Inc., 2000 DMA List Leader of the Year and circulation DMA Hall of Fame “This book is properly written with intriguing examples and case studies that illustrate both strategies complicated and bind the chapters together, refinement and processing of statistical tools. and methods supplies both understanding and sufficient detail to commence employing them immediately to target advertising successful, it is excellent for a course in basic advertising information or as a handy reference for those in the business .. “-. C. Samuel Craig, New York University, Stern School of Enterprise, “this book should be studied by all who aspire to a career in direct marketing and advertising, which provides a comprehensive review of all essential aspects of development Optimal Database Advertising: Technique, Development, and Data Mining

\n\nOptimal Database Advertising: Strategy, Development, and Data Mining Ebook

Leave a comment