Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing

Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing
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Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing Description

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This guide explores the growing convergence of real politics, transnational marketing, in addition to the music in the border South Florida Pachanga. Anthropologist Margaret Dorsey has observed and interviewed a man one hundred marketing pachanga, politicians, developers and local individuals. It examines the prospects and organizations sell their products to Hispanic consumers and how to use a regular music on marketing is to change traditional forms such as the corrido. A single version of the old politics Tejano bar-b-que, the traditional southern Texas Pachanga has linked politicians and voters in a relaxed place where some might be happy to take in live music and a lot of food and drinking, as well as political messages and deal making. The girl also has a versatile analysis clearly shows that the impact of rules on both sides, while the operating company and corporate culture is transforming the traditions of the border, Tejano voters / consumers that do not respond ‘promotion professionals (whether for politicians or goods) that resonate with their prices and the reality of their lives. Far from simply an example of how transnational marketing homogenizes lifestyle, Pachanga is that local cultures can be applied as great an impact on international business. (’07) Pachanga today still associates the Government, music and voice, with a powerful new component. Corporate sponsorships have transformed the Pachanga in a special marketing feature, filled with famous artists and gifts of goods, which is often recorded and broadcast on TV or A / C to a dramatic extension of these policies and messages commercial. Pachangas: Borderlands Music, U.S. Politics, and Transnational Marketing

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