Political Marketing: Principles and Applications

Political Marketing: Principles and Applications
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Political Advertising: Principles and Applications Description

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Political advertising is the 1st comprehensive manual to focus on advertising policy, and introduces students to the candidates, parties, politicians and governments around the concepts of the world of marketing and use to win the election and stay in functions. Drawing on recent theoretical work and give the largest collection of advertising investigation international politics obtainable, this text: discover a wide range of political advertising, such as the emergence of consumer policy, marketplace analysis and segmentation, analysis of the opposition, e-mail marketing, direct mail, market orientation and strategy, internal marketing and advertising, re item development, branding, marketing, nearby politics, advertising inside the government, delivery and analysis of global understanding transfer effects of political advertising on democracy – we are delighted to be ‘citizen-consumer “? contains over 40 case studies written by international specialists in over 20 countries and practitioner perspectives Political Marketing and advertising: Principles and Applications

\n\nPolitical Marketing: Principles and Applications Ebook

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