Principles of Marketing, 12th Edition

Principles of Marketing, 12th Edition
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Principles of Marketing, 12th Edition Description

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The 12th edition of this well-known text continues to develop on the four marketing themes: constructing and managing profitable customer relationships, developing and managing powerful brands to develop brand image, marketing making use of new technologies in the digital age, and advertising in a socially responsible world. Even though updated and streamlined, Principles of Advertising tells stories that reveal the drama, contemporary marketing and advertising, reflecting the key trends and forces that have an effect on this dynamic and evolving. Topics contain: environmental marketing and advertising, data management, consumer and business purchasing behavior, segmentation, targeting and positioning, branding techniques, distribution channels, advertising and sales promotion, direct advertising and the global marketplace. An superb tool for you in advertising and sales, is self-enterprise or workers. Principles of Marketing, 12th Edition

\n\nPrinciples of Marketing, 12th Edition Ebook

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