Principles of Marketing (13th Edition)

Principles of Marketing (13th Edition)
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Principles of Marketing (13th Edition) Description

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marketing and advertising challenge nowadays is to create vibrant and interactive consumer products and brands is component of their every day lives. Discover how to develop value and gain loyal consumers. Kotler / Armstrong is a comprehensive, classic principles text organized around an innovative customer value. Students understand to create customer value by targeting the right marketplace and construct customer relationships. The alter in the expectations of customers enables marketers need to find out to build communities and a lot more brand loyalty. The thirteenth edition of Kotler / Armstrong has been totally updated and redesigned to make the book simpler to use. Chapters incorporate vignettes now open and further guidance to support students study
Defining Marketing and Promotion Method: Understanding the stock marketplace and consumer Designing a customer-focused marketing strategy and Marketing Mix. Extend Marketing – Global Marketing, ethics, competitive benefit
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