Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation

Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation
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Programming for Television, Radio & The Internet, Second Edition: Technique, Development & Evaluation Description

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Each and every program suggestions? How are concepts developed into marketable items? Who are you talking about obtaining a show produced? The schedule of shows on the lineup? What would you do if a series is in trouble? The answers to these questions and many far more can be found in this extensive and in-depth look at the roles and responsibilities for the programmer of electronic media. Topics include: relationships with network affiliates, the expanded marketplace of syndication, sources of programming for stations and networks, study and its role in programming decisions, fundamental appeals to an public and what are the qualities linked to success, outside forces that influence the planning, techniques to launch new programs or saving old ones. Consists of concrete examples from the authors’ expertise and 250 + illustrations!
* Fully updated to incorporate: new forms programming period, adjustments in programming style and more * Updated
Glo Programming for Television, Radio & The Internet, Second Edition: Technique, Development & Evaluation

\n\nProgramming for Television, Radio & The Internet, Second Edition: Strategy, Development & Evaluation Ebook

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