Record Label Marketing, Second Edition

Record Label Marketing, Second Edition
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Record Label Marketing, Second Edition Description

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Record Label Advertising provides a comprehensive overview of the inner workings of record firms, shows how record companies connect with buyers in the music enterprise. In the current climate to sell music through traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the parts of the label’s marketing plan and contemporary performance. This new edition is illustrated by figures, tables, charts and word lists, and offers useful insight into the music industry. Record Label Marketing has turn out to be crucial reading for current and future experts and students all through the music industry. The book also has a web site related to www.recordlabelmarketing.com. Marketing Label. * Gives you a complete and exclusive look at SoundScan and how it is employed as marketing Presents an vital tool for details * about using new media, advertising, labeling, advertising, retail, Record Label Marketing, Second Edition

\n\nRecord Label Marketing, Second Edition Ebook

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