Sensory Marketing: Research on the Sensuality of Products

Sensory Marketing: Research on the Sensuality of Products
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Sensory Marketing: Research on the Sensuality of Merchandise Description

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What sensory advertising and why it is fascinating and important? Krishna defines it as “advertising that engages consumers’ minds and influence their behavior.” In this book published, the authors discuss how the sensory aspects of products, namely, touch, taste, smell, sound and appearance of goods, which impact our emotions, memories, perceptions, preferences, selections and consumption of these products. We will see how to generate new sensations or anxiety or simply to pay attention to existing perceptions might increase a product or service call. The book supplies an overview of sensory marketplace investigation undertaken to date. It really should support practitioners of sensory marketing and can also be utilized for research or in university classrooms. Sensory Advertising: Study on the Sensuality of Products

\n\nSensory Marketing and advertising: Analysis on the Sensuality of Products Ebook

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