Services Marketing: Text and Cases

Services Marketing: Text and Cases
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Services Marketing: Text and Cases Description

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Marketing is important in any industry: for service based organizations is crucial. This manual focuses on the issues, models and theories behind the marketing. . It is supported by a number of large international case studies and provides an overview of how a variety of service industries Companion Website: http://www.palgrave.com/business/baron3e/ Services Marketing: Text and Cases

\r\n\r\nServices Marketing: Text and Cases Ebook

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