Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
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Shopper Advertising: How to Boost Obtain Decisions at the Point of Sale Description

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New and growing, is a shopper marketing and advertising the hottest trends on the marketplace nowadays. It targets consumers although they are in all aspects of supermarket shopping expertise, promotions, exhibitions and packaging to the store layout itself. According to a study by Deloitte, has spent the shopper advertising and marketing has doubled because 2004. Procter & Gamble alone is investing $ 500 million per year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own marketing and advertising devices shopper.
This book combines the perspectives of 35 internationally renowned professionals, shopper marketing and advertising, amongst them renowned author Paco Underhill. Its 3 sections consist of consumer behavior analysis [Insight], interviews with professionals [technique] and case studies on advertising activities shopper [practice]. Shopper Advertising and marketing: How to Boost Obtain Decisions at the Point of Sale

\n\nShopper Marketing: How to Boost Obtain Decisions at the Point of Sale Ebook

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