Sports Marketing and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Sports Marketing and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
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Sports Advertising and the Psychology of Advertising Communication (Advertising and Consumer Psychology) Description

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Sports Advertising is a rapidly growing location of ​​marketing communications. This book advances understanding in this new field. It presents sports marketing and advertising in a scholarly and comprehensive, covering the primary topics of discussion in the sports advertising and the psychology of communication. Many new, innovative topics are introduced, such as SportNEST companies and buyers, and many classical themes raised, including sponsorship, ambush advertising, identification, endorsements, basking in the reflected glory, and licensing . Many substances that appear to revolve around sports and appear as sneakers, ethics, risky behavior, and even investments. Making use of a psychological approach to understanding sports advertising, the authors very first class discuss key problems. The book covers all main areas of sports advertising, including: sponsorship from a number of various perspectives – the driving force in sports marketing and advertising, ambush advertising – the way non-sponsors Sports Advertising and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

\n\nSports Marketing and advertising and the Psychology of Marketing Communication (Advertising and Consumer Psychology) Ebook

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