Standing Room Only: Strategies for Marketing the Performing Arts

Standing Room Only: Strategies for Marketing the Performing Arts
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Standing Room Only: Techniques for Advertising the Performing Arts Description

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The authors apply the set of marketing principles to an industry that has lengthy resisted – the performing arts. Drawing on a selection of main and secondary sources, the authors review all the key functions of marketing and advertising – segmentation of the pricing of public relations – in the context of arts management, illustrated by numerous examples. They argue that by accepting the simple principles of marketing and advertising and launch of innovative advertising strategies, music, theater and dance organizations can fulfill their artistic missions, although developing customer bases. Standing Room Only: Techniques for Marketing the Performing Arts

\n\nStanding Room Only: Methods for Advertising the Performing Arts Ebook

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