Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research
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Statistics for Marketing and advertising and Consumer Study Description

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Balancing simplicity with technical precision, this practical guide to vital statistical strategies to marketing and advertising research and related fields, describes each and every of these practices and how they apply. Actual information sets and detailed guidance on the use of appropriate software is included along with discussions on: – the sampling, information management, statistical analysis package hypothesis, cluster analysis, structural equation modeling Statistics for Marketing and Consumer Study

\n\nStatistics for Marketing and Consumer Analysis Ebook

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