Strategic Marketing for Educational Institutions

Strategic Marketing for Educational Institutions
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Strategic Marketing for Educational Institutions Description

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Here “the” handbook for academics and practitioners who want to comprehend what marketing and advertising is, how it can contribute to their institutions a lot more successful, and how. This revised edition, like its predecessor, delivers a solid expertise in advertising associated with educational institutions and their principal activities .* insists on top quality, including quality of service. * Emphasizes the value of research to discover profitable and gain a better understanding of the difficulties of institutional advertising, as a basis for preparing effective programs. * focuses on marketing and advertising as a procedure based on strategic planning. * Presents approaches to replace guesswork with calculations utilizing the tools for assessing market demand. * Displays sound, systematic way to develop and test new programs. * Focus on direct marketing, such as guidelines for employing direct mail successfully. * 80% of the material is new or has been updated. * Contains a new description of the marketing problems of the FA Strategic Advertising for Educational Institutions

\n\nStrategic Marketing for Educational Institutions Ebook

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