Strategic Marketing Management, 5th Edition

Strategic Marketing Management, 5th Edition
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Strategic Advertising Management, 5th Edition Description

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Strategic Marketing and advertising Management (5th edition) offers a comprehensive framework for strategic planning and describes a structured approach to identifying, understanding and solving advertising problems. For organization students, developed the theory in this book is an essential tool to comprehend the logic and the most important aspects of the commercialization method. For managers and consultants, will present this book is a conceptual framework that will develop a comprehensive technique for creating day-to-date with item and service style, brand, price, promotion and distribution. For executives, the book gives a great image strategy for the development of new advertising campaigns and evaluate the success of present marketing and advertising programs. Strategic Marketing and advertising Management, 5th Edition

\n\nStrategic Marketing Management, 5th Edition Ebook

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