Strategic Marketing Management, Third Edition: planning, implementation and control

Strategic Marketing Management, Third Edition: planning, implementation and control
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Strategic Marketing Management, Third Edition: planning, implementation and control Description

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This third edition of Strategic Marketing Management confirms that the classic textbook on the subject. His step by step provides complete coverage of the top five strategic steps: * Where are we? – Strategic analysis and market analysis * Where would we be? – Strategic direction and strategy formulation * How can we get there? – * Strategic choice is the best way? – Strategic evaluation * How can we ensure arrival? – The strategic implementation and control, this new edition revised and updated third has new chapters on “Nature and role of a competitive advantage” and “strategic direction of the extended marketing mix,” covering new and expanded material: * The changing role of marketing methods * to analyze the marketing capability * Email Marketing * Branding Customer Relationship Management * Relationship Management * The decrease in myopia book Loyalty contains the main characteristics that make that It is essential reading for all students Strategic Marketing Management, Third Edition: planning, implementation and control

\r\n\r\nStrategic Marketing Management, Third Edition: planning, implementation and control Ebook

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