Successful Direct Marketing Methods, Seventh Edition

Successful Direct Marketing Methods, Seventh Edition
\n\n

Successful Direct Advertising Techniques, Seventh Edition Description

\n\n

With more than 250,000 copies sold, is the classic text on direct marketing is now even greater! This fully revised edition of powerful direct advertising – the “bible” of direct advertising – consists of expanded material on the Web and other digital media and new details on e-enterprise (including e-communications, banners, buttons, E-mail, permission marketing). Also e-commerce (on the web advertising and usability and navigation of web sites) and e-services (customer service on-line, live, on the web discussion, links to call centers) cover minute-advertising database such as data mining and on-line databases, expanded coverage of problems of consumer privacy, further information on marketing and customer relationship services – and much more! Entirely rewritten and modernized from the last edition to incorporate the latest data on the latest e-tools available to direct marketers now incorporate studies of real life business case for the nicely-k Successful Direct Marketing Approaches, Seventh Edition

\n\nProductive Direct Marketing Strategies, Seventh Edition Ebook

Leave a comment