Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard
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Switch: How to Alter Points When Change Is Difficult Description

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Why is it so difficult to make lasting changes in our companies, our communities and in our own lives?
The main obstacle is a conflict that is built into our brains, “says Chip and Dan Heath, author of the greatest-selling critically acclaimed Produced to Stick. Psychologists have found that our minds are controlled by two diverse systems, the rational mind and emotional mind that compete for control. The rational mind would have a excellent beach body, mind emotional want the Oreo cookie. The rational mind desires to change some thing in the workplace, the spirit loves the emotional comfort for the existing routine. This tension can doom a change in effort, but if it is loose, can alter swiftly.
switch, the heaths show how ordinary men and women, employees and managers, parents and nurses, has combined both directions and, as a result, dramatic results: ●
they call internal medicine who have successfully overcome a rooted, decades-old physician who was Switch: How to Change Issues When Change Is Hard

\n\nSwitch: How to Alter Issues When Alter Is Hard Ebook

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