Testing 1 – 2 – 3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books)

Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations (Stanford Business Books)
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Testing 1 – 2 – 3: Experimental Style with Applications in Advertising and Service Operations (Stanford Organization Books) Description

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This book is about the power of statistical experiments. In the past, focused on experimental style books nearly entirely on manufacturing problems. Even so, this book is relevant to manufacturing and supplies useful examples in this area is the emphasis on marketing and advertising applications and service. The authors give a new and practical treatment of key issues in the design and analysis of experiments. Testing is common in industry, and the usual approach is to alter 1 factor at a time while holding other elements constant. This approach might seem logical and appealing, but as the authors explain, it is very inefficient and can lead to erroneous conclusions. The finest approach, the authors suggest, is to test all factors simultaneously. This not only reduces the cost of experimentation, but also gives the choice maker with far better information.
Throughout the book, the authors illustrate concepts with practical examples. In addition, Testing 1 – 2 – three: Experimental Style with Applications in Advertising and Service Operations (Stanford Enterprise Books)

\n\nTesting 1 – 2 – three: Experimental Design with Applications in Marketing and advertising and Service Operations (Stanford Business Books) Ebook

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