The Business of Influence: Reframing Marketing and PR for the Digital Age

The Business of Influence: Reframing Marketing and PR for the Digital Age
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The Company of Influence: Reframing Marketing and PR for the Digital Age Description

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The media have certainly changed, like the way we look, style, communicate and implement the strategy. And rather than technical progress, we are clearly in the midst of a technological revolution.
We have no choice but to reformulate the advertising and public relations in the context of 21st century technologies, 21st Century Media and disintermediation, and 21 century articulation and appreciation of the technique Commercial organizations
Influence gives answers to urgent questions for all in business in the digital age.
1. Following the rise and rise of social media, how can we make sense of the noise in our marketplace to assist us accomplish our goals and beat our competitors?
2. How need to impact processes throughout the organization in a much more systematic and measurable, runs its practitioners much more authority and accountability in the boardroom?
three. What main trends have all the power company to get a grip The Enterprise of Influence: Reframing Advertising and PR for the Digital Age

\n\nThe Organization of Influence: Reframing Marketing and PR for the Digital Age Ebook

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