The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
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The Idea Writers: Copywriting in a New Media and Advertising Era (Advertising Age) Description

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A must read for all writers and all those who want to understand the new realities of the creativity of the brand slogan organization.A memorable was the cornerstone of every single excellent advertising campaign. In the past, could write a great title to start a career. But today’s campaigns are interactive, multi-platform and ongoing, and an editor canvas is big. At one point, a writer of being pregnant, a video game, writing a television show, maintaining a Twitter stream, developing a mobile application, or an interactive installation or, yes, wrote a title or script.Whilst TV’s best writers have usually been entirely narrator, now that history can play anywhere. The digital revolution put control in the hands of the individuals – the public – no longer just consumers but active participants in an art and science story.The brand advertising has grown to create messages in techniques that challenge the public appeal. A landscape of ads offering new company opportunities The Notion Writers: Copywriting in a New Media and Marketing and advertising Era (Advertising Age)

\n\nThe Notion Writers: Copywriting in a New Media and Marketing and advertising Era (Advertising Age) Ebook

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