The Little Black Book on Law Firm Marketing and Business Development…Everything a Managing Partner Needs to Know

The Little Black Book on Law Firm Marketing and Business Development...Everything a Managing Partner Needs to Know
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The Little Black Book on Law Firm Advertising and Enterprise Development…Everything a Managing Partner Wants to Know Description

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“Little Black Book on Law Firm Marketing and Company Development” is by Paula Black, author of the award winning “Small Black Book on Branding cabinet and positioning” by John Remsen Jr., an authority the most respected nation on marketing firm. The new Small Black Book is a quick read … and a valuable guide to the greatest strategic actions and solutions that supply the finest benefits for firms of small and medium enterprises, which aims to develop and grow. Readers find out that law firms are realizing the value of strategic planning are those that are becoming the new leaders in the global marketplace for legal services. Black and Remsen begin by explaining the nuts and bolts of strategic planning and the vital significance of making a marketing and organization development culture inside a company. Hence, the authors explore how organizations can get closer to its existing customers to maximize their prospecting efforts and maximize their marketing spending budget The Small Black Book on Law Firm Advertising and Enterprise Development…Everything a Managing Partner Requirements to Know

\n\nThe Little Black Book on Law Firm Marketing and Enterprise Development…Every thing a Managing Partner Needs to Know Ebook

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