The Why of the Buy: Consumer Behavior and Fashion Marketing

The Why of the Buy: Consumer Behavior and Fashion Marketing
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The Why of the Purchase: Consumer Behavior and Fashion Marketing Description

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Consumer behavior affects all aspects of design, production, marketing and advertising and promotion
in the fashion business. Why Acquire from: consumer behavior, and Fashion Marketing and advertising
addresses of psychology, sociology and culture affect what, when, where, why and how
buyers get what they acquire . With topics ranging from consumer attitudes, personality and values ​​
on the world market, ethics and social responsibility, will introduce this text
consumer behavior in a way that will attract enthusiastic and relevant
and engage students. The Why of the Buy: Consumer Behavior and Fashion Advertising

\n\nThe Why of the Buy: Consumer Behavior and Fashion Marketing and advertising Ebook

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