Up and Out of Poverty: The Social Marketing Solution

Up and Out of Poverty: The Social Marketing Solution
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Up and Out of Poverty: The Social Advertising Answer Description

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“Philip Kotler, a pioneer in social marketing, and Nancy Lee for their incisive thinking and a pragmatic approach to troubles with behavior modification in the bottom of the pyramid. Creative solutions to persistent troubles faced by the poor require social marketing tools and managing multi-stakeholder. In this book, have the world’s poor have new and potent allies. A must read for those working to minimize poverty and restore human dignity “, CK Prahalad Paul and Ruth McCracken Distinguished University Professor, Ross School of Company, The University of Michigan Ann Arbor. Author of Fortune at the base of the pyramid, 5th Anniversary Edition “To help other people out of poverty is a straightforward job, but it is still incomplete. Putting poverty in a museum can be achieved within a short time, if we all work together we can do it!-Muhammad Yunus, Nobel Laureate and Managing Director, Grameen Bank, “As an MBA student Up and Out of Poverty: The Social Advertising Solution

\n\nUp and Out of Poverty: The Social Marketing Solution Ebook

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