Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)

Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)
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Visual Marketing and advertising: From Attention to Action (Marketing and Consumer Psychology Series) Description

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This comprehensive volume aims to further investigation and theory development in visual marketing and advertising. By bringing together leading researchers in the field is to contribute to the establishment of visual advertising as a coherent discipline. The chapters represent a range of issues in visual marketing and advertising. They address 3 areas in theory: attention and perception, visual cognition and action and selection. The chapters go beyond what is identified and in numerous cases offer a far more speculative and visionary directions that visual advertising research can and need to take. Rather than being limited to advertising only shows that this new volume, how visual advertising permeates practically all consumer items and marknadsföring.Professionella practitioners, especially those who work with commercial, retail and advertising shop and marketplace-oriented Visual Marketing and advertising: From Attention to Action (Marketing and advertising and Consumer Psychology Series)

\n\nVisual Marketing and advertising: From Attention to Action (Marketing and advertising and Consumer Psychology Series) Ebook

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