Visual Merchandising: Windows and In-Store Displays for Retail

Visual Merchandising: Windows and In-Store Displays for Retail
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Visual Merchandising: Windows and In-Store Displays for Retail Description

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A great introduction for retail students, this book offers a user-friendly reference on all aspects of visual merchandising and covers both shop windows and shop areas. With examples from a range of fashion stores in the supermarket Emporia, the book offers practical advice on the subject, supported by advice and tips from established visual dealers. He reveals the secrets of their toolkit, and information on the use of mannequins, the latest technology, design and source accessories and explains the psychology behind buying behavior and buyer.
presented through color photographs, diagrams of floor plans and case studies from the department store, and valuable information, such as a glossary of terms used in the industry, Visual Merchandising is an essential guide all those who work in and learn more about this exciting field. Visual Merchandising: Windows and In-Store Displays for Retail

\r\n\r\nVisual Merchandising: Windows and In-Store Displays for Retail Ebook

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