War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye–and What to Do About It

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
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War in the Boardroom: Why Left-Brain Management and Correct-Brain Marketing Don’t See Eye-to-Eye–and What to Do About It Description

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Big firms gurus Al Ries and Laura give a detailed account by nature of the battle between management and advertising, and argues that the answer lies not in what we feel but how we believe it is a reason for which the marketing and advertising program in automotive, aerospace, and numerous other industries are not only ineffective, but blocked by the chaos and confusion. management minds are not on the very same wavelength as the marketing mind. What makes a excellent president? A person who is very verbal, logical and analytical. The typical characteristics of a sorcerer left. What makes a excellent marketing? A individual who is extremely visual, intuitive and comprehensive. The typical characteristics of a sorcerer correct. These distinct ways of thinking are frequently in conflict with each and every approach to brand constructing, and Ries, “Remarks on reflection, culled from years on the frontline support of this conclusion, which includes:. Management offerings, in reality, marketing offers in the perception of Managem. War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Do not See Eye-to-Eye–and What to Do About It

\n\nWar in the Boardroom: Why Left-Brain Management and Correct-Brain Marketing and advertising Don’t See Eye-to-Eye–and What to Do About It Ebook

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