Weblogs & New Media: Marketing in Crisis

Weblogs & New Media: Marketing in Crisis
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Weblogs & New Media: Marketing in Crisis Description

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“Standard Model” Marketing is in crisis because it is poorly suited to the globalized world of increased turbulence we are entering. It is a primer on how to build new, lasting relationships with customers and stakeholders in the coming time of crisis by exploiting the very misunderstood the power of blogging and new media – “The Power has not yet come. “The world has entered a long period of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak Oil, or cycle to exhaustion or at the end of the game complete dependence of the global economy on cheap oil, easily available / fossil fuels. The second cycle of credit expansion and contraction (60-70 years), who begins the transition from unsustainable credit expansion ( bubble) the waiver of debt (credit crunch) and a global depression. The third generation cycle (four generations, or about 80 years) of American history, leading to the social evolution of the nation-state, uphea political and economic Weblogs & New Media: Marketing in Crisis

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