What Is Marketing?

What Is Marketing?
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What Is Advertising? Description

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This book explores what advertising and how a firm can differentiate itself from other people to attract and retain customers. The book is organized according to the rate design of the initial year of sales in the two-year MBA at Harvard Company School. Each chapter of the book is based on documents written by HBS faculty and utilized by MBA students for class participation. The book consists of 3 parts: an analysis of marketing opportunities, designing marketing technique and implementation of this technique. What Is Marketing?

\n\nWhat Is Marketing and advertising? Ebook

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